The ‘intangible’ element of cultural heritage has received little attention in the Atlantic Area in recent years. The Atlantic CultureScape project sets out to address this by identifying and enhancing enjoyment of authentic Intangible Cultural Heritage experiences. Bringing together seven transnational partners, the 2 million euro project will run until March 2022 and is co-financed by the Interreg Atlantic Area Programme through the European Regional Development Fund.
Initially a study of Intangible Cultural Heritage (ICH) across the Atlantic Area will be carried out in order to provide guiding principles for sustainable economic growth. The project will focus on the protection and evolution of ICH as well as its development. The creation of innovative products and an ICH Atlantic Area Route supported by a transnational marketing programme, will gain enhanced recognition and higher visibility for ICH in the AtlanticArea.
The identification of authentic cultural experiences, rooted in each of the areas ICH shall have a significant influence on the number of new visitors and tourists. It will boost economic activity by creating new businesses and increasing the number of jobs in the service sector.