New Logo for Gaeltacht Mhúscraí
11 October 2021 | By Munster Technological University
Image | Cork-Gaeltacht
Gaeltacht Mhúscraí is an unique, vibrant area which needed a similarly vibrant logo. Paul Wade of Urban Design developed a multi-layered logo which captures the multiple layers of Gaeltacht Mhúscraí. The overall goal of branding the area is to create an established style and visual culture that goes beyond just a logo. To create a set of unique assets and styles that are representative of the area. So much so, that even when the logo is not present, the viewer will know it is Gaeltacht Mhúscraí. The logo itself should reflect the area in that it should be distinctive, modern and inviting. The four interconnecting lines of the logo reflect four interconnecting characteristics of the area.
The green line represents the vast woodlands, mountains and parks such as St Gobnait’s Wood (which is approximately 30 hectares of oak woodland), and the 138 hectares of Coillte forest park at Gougane Barra. The blue line represents the rivers, valleys and the biodiversity that these support such as the River Lee and the River Sullane. The deep pink line represents the arts. Gaeltacht Mhúscraí holds an important place in Irish history for it’s influence on music and literature, being home to such renowned artists as Seán Ó Riada, Seán Ó Ríordain, Máire Bhuí Ní Laoighre, Eibhlín Dubh Ní Chonnail, Séamus Ó Ceilleachair, An tAthair Peadar Ó Laoighre and Donal O Muláin. Acadamh Fódhla have suggested that almost 2,000 poets are buried in Baile Bhúirne graveyard alone. The copper line represents the uniqueness of the culture and language of the area. Gaeltacht Mhúscraí is one of seven Irish speaking communities in Ireland but is especially noted for its dialect of Irish which is unique to the area.
The colours are a vital component to Gaeltacht Mhúscraí. The colours allow us to be modern and represent the layers effectively. They are unique, strong but also sit next to each other without contrasting harshly and looking out of place. The chosen colour palette covers all bases and allows for the brand to be brought to life both in print and digital.
Written by Munster Technological University (MTU)
Gaeltacht Mhúscraí, County Cork, are participating in the Atlantic CultureScape Project with Project Partner MTU to safeguard the heritage of the area.