Our Work

The main objective of the Atlantic CultureScape project is to enhance the natural and cultural assets of project areas to boost economic development. This will be done by creating sellable intangible cultural experiences (ICH) across the Atlantic Area. This will enhance the lives of those who live, work and visit the Atlantic Area by having a significant influence on the increase in the number of tourists and visitors.

An analysis of Atlantic Area ICH tourism offering will be carried out in order to provide guiding principles for sustainable economic growth. The project will deliver creative solutions to common issues, and develop innovative mechanisms to maximize common opportunities. Significant opportunity has been identified to develop place-based intangible cultural experiences.

This project will deliver this aim by implementing the following objectives through our seven work packages:

  • Transnational cooperation in order to; develop guiding principles in sustainably exploiting cultural assets for economic benefit; develop guiding principles in order to help protect, promote and grow cultural assets.
  • Use the cultural assets that the Atlantic Areas European designated sites inspire to attract new visitors to the area.
  •  Develop tools to sustainably exploit and valorise the cultural assets to create wealth and increase the economic return of cultural based economic activities.
  • Create new local jobs in our cultural industries.
  • Develop measures to improve the social well-being of the people who live, work and visit the Atlantic Areas European designated sites
  •  Create a communications model in order to build upon the pride the community has for their designated sites and help everyone gain/regain or reaffirm a ‘sense of place’ (an identity).
  • Contribute to the intangible cultural heritage activities of the aspiring UNESCO Global Geopark or other UNESCO or EU Designation.
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Atlantic CultureScape - Work Package 1 - Weaver- Mourne Textiles Killowen Co Down - IRELAND
1 Newry, Mourne and Down District Council
WP1 - Project Coordination

Through WP1 the will coordinate and manage all aspects of the Atlantic CultureScape project.

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Atlantic Culture Scape - The Greenman © Hawlfraint y Goron © Crown copyright (2019) Cymru – WALES
2 Brecon Beacons National Park Authority
WP2 - Project Communication

The aims of this work package are to ensure the project’s key messages are communicated to its target audiences.

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3 Regional Government of Cantabria
WP3 - Capitalisation

Capitalisation of the project will guarantee sustainability and that the projects outputs will be used after the project lifetime

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Flower Carpets - A Guarda - Spain
4 The University of Vigo
WP4 - Identify The Common ICH Suitable For Sustainable Economic Exploitation Across the AA

This work package aims to promote sustainable integrated management of ICH in the tourism industry.

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Cork Gaeltacht
5 Munster Technological University
WP5 - Stimulate Economic Development Through ICH Tourism Industry Capacity Building

This work package will expand our knowledge of the ICH tourism ecosystems inspired by the designated landscape in each region.

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Atlantic CultureScape - Work Package 6 - Carnival ©Fondo Gráfico IAPH, Instituto Andaluz del Patrimonio Histórico-Romero
6 The Andalusian Agency of Cultural Institutions
WP6 - Develop ICH Products, Services and Experiences

The developments of WP6 will drive economic growth and strengthen local rural economies across the Atlantic Area.

See Work
Salt Flats - Portugal
7 Rio Maior Municipality
WP7 - Transnational Marketing – European ICH Experiences

WP7 will focus on the creation of transnational marketing and brand building to promote the experiences, products and services created through the project.

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