{"id":478,"date":"2020-12-17T13:13:36","date_gmt":"2020-12-17T13:13:36","guid":{"rendered":"https:\/\/atlanticculturescape.eu\/?p=478"},"modified":"2021-09-24T11:59:35","modified_gmt":"2021-09-24T10:59:35","slug":"tourism-providers-training-success-promises-culture-boost","status":"publish","type":"post","link":"https:\/\/atlanticculturescape.eu\/tourism-providers-training-success-promises-culture-boost\/","title":{"rendered":"Tourism Providers training success promises culture boost"},"content":{"rendered":"\n
A cluster of twenty intangible cultural heritage (ICH) Tourism Providers from Newry, Mourne & Down District Councils area have successfully completed the first tier of a Tourism Training Programme. Tier one of the training, funded through the Atlantic CultureScape project, involved four masterclasses that will help the Tourism Providers on their journey to creating high quality ICH Visitor Experiences.<\/strong><\/p>\n\n\n\n The Tiered Tourism Training Programme for ICH tourism providers launched in October and is being delivered by Runda Travel LTD. Masterclass topics covered included; Understanding and Integrating Intangible Cultural Heritage into tourism Planning and Experiences, ICH Marketing Opportunities, Delivery of Quality ICH customer Experiences and Production of Promotional Material for ICH Experiences.<\/p>\n\n\n\n All twenty of the ICH providers now move on to Tier Two which will involve mentoring and extra support based on each of their individual business needs. Following that, Tier Three will include comprehensive market focused testing of each evolved ICH experience before providers can move onto launching their sellable ICH Experiences later in 2021.<\/p>\n\n\n\n Judith Boyle, Atlantic CultureScape Manager said;
\u201cThis emerging collection of ICH Experiences from our cluster of local ICH providers showcase Ulster\u2019s treasured living culture. The Training Programme ensures each provider has the skills and knowledge to create an industry ready experience which will help boost sustainable tourism locally and across the Atlantic Area as part of the Atlantic CultureScape project.\u201d<\/em><\/p>\n\n\n\n