Develop ICH Products, Services and Experiences

About Work Package 6

The diversity of traditions, rituals, festive events, and performing arts is a powerful lever for attracting tourists at local, regional and international levels. The tourism activities related to ICH can stimulate job creation, can generate income and can also stimulate the sense of pride in the community.

ICH of the Atlantic Area is a powerful instrument in the economic and territorial development of our community. The Convention for the Safeguarding of the ICH (UNESCO) recognizes the “importance of the ICH as a mainspring of cultural diversity and a guarantee of sustainable development”.

World tourism has considerably increased over the past years, and this phenomenon will continue and expand in the future. In this context, Tourism centred on ICH represents a major potential for economic development in the AA. But the sustainable development can´t be only understood at an economic level, the sustainable development also includes social development, environmental sustainability and peace and security (UNESCO, Expert meeting safeguarding intangible cultural heritage, October 2014).

The actions contained in this WP aims to support a sustainable development based on stable, equitable and inclusive economic growth; Atlantic CultureScapes will be the driving force for economic development of the territories involved encompassing a diversity of productive activities that can contribute in particular to strengthening local rural economies.

Actions

6.1 Create a pool of knowledgeable and well equipped Atlantic CultureScape ambassadors and tour guides

Deliverable: A pool of networked knowledgeable and well-equipped Atlantic CultureScape ambassadors and tour guides

6.2 Create and develop experience workshops and a range of new visitor cultural experiences for the industry to contribute to economic development of the AA

Deliverable: Motivational experiences for international visitors

6.3 Promote local arts and crafts and their tourism experiences

Deliverable: Motivational local arts and crafts experiences for international visitors

6.4 Support annual cultural heritage festivals

Deliverable: Sustainable exploitation of ICH in local events and festivals

6.5 Study visits

Deliverable: Study visits