Project Communication

About Work Package 2

The key objectives of this WP will be to:

• 1 communicate our new model of sustainable exploitation of ICH for economic benefit before, during and after project implementation

• 2 ensure high visibility for EU/Atlantic Area funding.

The WP will guide, resource and implement the communication of the project’s key messages to its target audiences. It will provide support to partners in undertaking their communication roles and will coordinate those efforts to present a unified communications process. Equally it will provide a framework for the project management of delivery by the WP Leader.

This WP is distinct from but will be integrated with WP7 (Transnational Marketing) as well as WP3 (Capitalization and Sustainability) for efficiency, clarity and value for money. Eg WP2 will develop the project logo and website which will both be used in the promotion of ICH Experiences and the Route plus capitalisation reports + presentations.

WP2 will promote the project and its achievements whilst ensuring audiences are aware of the contribution of the EU through ERDF. The project will adhere to European publicity requirements. It will ensure the communication tools are developed within the first phase of the project and that sufficient budget is allocated to key resources.

All partners will actively collaborate in this WP and will actively promote the project and its outputs through local, regional, national and transnational media, by collaborating on content.

Actions

WP 2.1 Start Up Activities including a communications strategy and preparation of communications plan

Deliverable: communications strategy and preparation of communications plan:

• Communications Strategy + Action Plan
• Project logo/branding
• Project brochure
• Project banners

WP 2.2 Website and social media

• Project website
• Project e-newsletter
• Project Social Media channels
• Project presentation

WP 2.3 Public relations

Deliverable: Outreach via local and regional media

WP 2.4 National project dissemination events

Deliverable: Events

•             Project Launch event: 50 attendees at Launch

•             Project Closing Conference: 80 attendees at Closing Conference

•             6 local dissemination events at project closure: Total of 150 attendees at local dissemination events

•             7 Capitalisation Plans for future ICH development work